During my time working at a Volvo Car UK dealer group in 2018-2020, I had the opportunity to create a PR project off the back of Volvo Car UK's 'Unseen Ocean' initiative, which involved bringing awareness to children about the importance of recycling plastic and the harm it causes to the ocean. Beyond the campaign developed by Volvo, I decided to make extra efforts to partner the Volvo brand with this cause by making the Volvo Birmingham dealership I worked for a 'Refill' station where passers-by could refill their reusable water bottles as well as organising a visit to a local primary school to talk about the subject and host interactive activities to engage the pupils.
Skip forward to 2022, and my involvement with plastic pollution tackling and the 'Refill' brand continues with a small campaign I shot for Ocean Bottle in Iceland...
