Being an Automotive Photographer who loves adventure, this trip was perfect. I teamed up with Zero Car to address the ever-changing social media algorithm’s thirst for short video content and meaningful imagery capturing the amazing places a 4x4 vehicle can take you in Iceland. I took a small team with me that comprised my ‘partner in crime’ and close friend Jake Osborne as the videographer, as well as an assistant and a model to help deliver the list of content we needed from the week.
Our adventure started as soon as we landed in Keflavik; we collected our blue Jeep Wrangler Rubicon and headed to Rekjavik for some rest before our alarms went off for us to get up and head for the south coast.
Producer / Photographer / Actor: Oscar Lumley
Videographer / DOP / Actor: Jake Osborne
Editor: Joel Foster-Finn
Client: Zero Car Iceland